The Ultimate Guide to Become a Sales Assassin

One simple question that can cause you to breakthrough to a whole new world of thinking. Why. The. Fuck. You? Just sit there and think about that for a minute. The importance of this question is similar to how important food is to us. Without the constant consumption of it, we die a slow miserable death. Too much, and it slows down our actions which doesn’t help anyone. You can ask yourself this question for most scenarios in life like why someone should do business with you, be in a relationship with you, take your advice, etc. You can also ask yourself this question in reverse too like “why the fuck should I buy your product from you?” It’s nice because it works both ways and makes you think to a molecular level. More importantly is helps you wade past the bullshit to get to the truth and what’s really important. Don’t worry you CAN handle it! Good Question, Why Me? A lot of you may be stumped and trying to think of reasons why someone should decide to pick you. I want t...

If I had a choice between being the most talented person in my field or the person that persists the most, I’d choose the most persistent 100% of the time. People view talent as a superpower that’ll guarantee a successful life. That’s not the case and has never been the case. I believe that people have this mindset because it’s an excuse and excuses are easy… and we all know what I think about excuses . I’m here to tell you that you can beat talent with sheer persistence! People get dealt losing hands every day in life. That doesn’t stop someone with the heart of a champion from doing anything necessary to achieve their goals. Most people give up before they’ve even failed enough to deserve success. You may be telling yourself right now, “I deserve success, life’s just unfair and that’s why I’m not successful.” That’s bullshit. If you’re not in denial enough to be still reading this, that’s good because it means you want success and are open to listening. In all seriousness, ...

I don’t think people truly realize how powerful a strong mindset is. If you do, you’re one of the lucky ones. If not, don’t stress over it but a strong mindset will get you very far in life. A champion mindset is defined as being strong willed in a way where you believe you can achieve anything while giving you the courage to make life your bitch. If you’re wondering if you’ll find that in a Google search somewhere I highly doubt it. I may have improvised on that a little bit ;) But I felt it to be very fitting! Now I keep a more leveled head when it comes to a strong mindset. I don’t necessarily believe in manifestation where you can get the things and success you desire by just believing they’ll happen. Taking massive action will get you farther than manifestation in my opinion. But I do like the foundation of how manifestation operates. Believe it. See it. Do it. Win it. “Whether you think you can or you can’t. You’re right.” -Henry Ford A mind is so powerful that if...

Pretty much every salesperson experiences objections throughout their sales cycle, especially during the close. A variety of options will help you make it through most if not all objections. An objection shows that there’s a lack of confidence keeping your client from going through with that decision to buy. Your job as the salesperson is to raise that confidence up enough to where your customer will buy. Most of the time you’ll have to pivot to a different product, service, price point, package, term, etc. Something that’ll be a better fit for your client’s needs and wants. If you struggle with understanding what your client’s needs and wants are check out my post on the best questions to ask your customers . Asking the right questions will help you uncover what’s holding the deal up. Now when your client decides that something isn’t for them is when this close comes in handy. Essentially, you’re putting the client at ease by reassuring them that you do in fact have options for ...

Who’s the leader? It’s no surprise to anyone that there are more followers than leaders. People seek strong leaders that’ll give them the proper guidance to succeed. It’s in our nature. Finding the leader is a little easier said than done. Most companies and businesses struggle determining the difference between a leader and a manager. A good manager could mean a terrible leader. A strong leader might not have the greatest numbers that a business seeks at first but they can rally a team and get movement. If you’re wondering if there’s that big of a difference, there is… A massive one. A leader is defined as an individual that commands a group, organization, or country. I don’t really agree with this definition. I would say that a leader is an individual that inspires a group, organization, or country to work towards a common goal. If you’re leading by commanding are you really leading or are you forcing? I know where I stand on the subject. You’ll never get headway by commanding. ...

Cognitive Bias 11 out of 25: Simple, Pain-Avoiding Psychological Denial We’ve all heard of denial and its effects on people. Denial is where you refuse to believe something as the truth. Most of the time we see denial take hold of people that are stubborn and unwilling to change. Some more common examples of denial include loss, tragedy, addiction, problems, and general changing of old ways. Most people don’t think of denial destroying businesses. Denial can be wildly detrimental for business. It’s something that businesses salespeople face on a daily basis. Personally, I see denial the most when it comes to changing business practices. Learning how to breakthrough to clients to overcome denial can get you to increase your close rate with new business and overall customer acquisition rates. Understanding how denial can have a death grip on your business and you is a great first step. Denial happens because some people don’t like to accept the pain they’re feeling. Your brain som...

There you are sitting face to face with a salesman. They're talking. Rambling. Preaching. Lecturing. And talking some more. They’re talking so much you’re wondering if they’re ever going to stop talking. You literally start thinking to yourself, “maybe being deaf isn’t all that bad.” You’re actually not even sure what they’re talking about. At this point you’ve been zoned out for a few minutes thinking about more important things like what the hell is going to happen in the last season of Game of Thrones?! Or even better how to escape. You wonder should I interrupt? No, that would be rude… maybe you can just turn around and run away? But you don’t want to seem crazy. Oh wait, you don’t want to seem like you’re not listening so you throw out a head nod with a smile showing you clearly care. Then, right back to your internal monologue. Where were we? Oh yeah, how in the hell do you escape? Now, you’re trying to send mental signals to someone passing by to get some chloroform to ...

Most people react one of two ways when entering a negotiation. You’re either terrified and stress about the outcome or you love negotiations and thrive during them. Unfortunately, most people get stressed because they’re unprepared for the negotiation. The proper preparation could be the difference of you feeling victorious after the deal or feeling like you got screwed. Getting screwed could put you in over your head so much that you might even have to declare bankruptcy. Hopefully it never comes to that point but when declaring bankruptcy it’s always best to do it Michael Scott style... It might not be the most effective way to do it but it’s by far the most stylish. In all seriousness negotiating is not as bad as it seems. When I bought my car I felt like it was wrong to negotiate so I got completely screwed. I’m talking I overpaid by probably about $5000. It was horrible. I did everything wrong. But I learned a great deal from it! You might feel like negotiating is wrong as ...

In sales it’s important to know your client. Some clients need to be pushed into things and hard closed. While others prefer to be soft closed or assumptive closed. Most people need both types throughout the sales process and timing is super important (a post for another day). Assuming the sale is where you believe or figure the customer's going to buy without them necessarily telling you “I’ll take it!” If you attempt to hard close someone that responds better with assumptive closing you’ll scare them away like a deer in the woods. On the other hand, if you try and assumptive close someone that needs hard closing tactics they’ll slip away from your grasps never to be seen or heard from again. A true sales master can successfully use either technique! A novice salesperson won’t even ask to buy but a salesperson that isn’t properly trained will misuse the techniques and seem pushy and unprofessional to their clients. The sales novice will ask to buy and stand there looking like...

The biggest thing holding your success and you back are the bullshit excuses you keep telling yourself. Own everything you do and everything that happens to you. Lose the victim mentality. Stop thinking things happen to you and think that they happen because of you. You’ll only be able to move forward if you’re 100% honest with yourself. Let go of excuses and you’ll see some real movement in your success! I’m keeping this one short and sweet because this really isn’t an option if you want to succeed. None of the greats got there by letting their excuses get in the way. Sign up for my blog so you get all my exclusive content! You won’t want to miss out on anything!🙂 Be great, Cody Cameron

Cognitive Bias 10 out of 25: Influence from Mere Association Tendency We’ve all been influenced by association one way or another. Some more than others. Maybe it’s someone that you want to be associated with so you try to be more like that person. On the flip side it could be someone that you never want to be like so you avoid everything they’re associated with like the plague. Whatever the case may be this tendency influences your decision making abilities. This tendency was developed during primitive times and has always stuck around. If someone wanted to be like the best hunter then they would emulate their actions, eating habits, training regiments, etc. The more things they adopted the more likely they would become the best hunter in the tribe. This tendency works in an opposite fashion. If there’s someone that you aren’t a fan of promoting a product or brand, you’re more likely to avoid those things because you don’t want to be associated with them. We create a negative ...